Setting a new standard for environmental entertainment systems, Podium Arts founder Joseph Finneran led the creative concept development, design and overall integration of a major site-wide media overlay at Universal Studios landmark retail facility in Hollywood. The whole area (along with parking structures and service areas) can be used by production companies for filming.ĭuring the 2000 expansion, an outdoor video screen and lighting system was added to CityWalk. It provides a link between parking areas and the theme park, gives customers an opportunity to spend more money (and eat and shop) after leaving the theme park, and gives local residents a buzzing environment to spend dollars and see movies. Of course, we cannot put too much stake into guest surveys, but it may have meant Universal was curious to see if there was interest in the concept.This popular shopping and entertainment area was built it 1993 and expanded in 2000. In this land you’ll experience one-of-a-kind rides and attractions that bring to life some of the most memorable experiences of Tolkien’s world including Bilbo’s hobbit hole, the fortress at Isengard (before it was destroyed) and even the dark world of Mordor-including the terrifying volcanic Mount Doom. Walk as a human among dwarves, elves, orcs and hobbits-all faithfully recreated and portrayed in the spirit of the original characters as they appeared in both the books and the movies. Tolkien as the backdrop for his two most well known creations, Lord of the Rings and The Hobbit. Imagine if you will a world unlike any you’ve ever visited before: it’s Middle Earth, the ancient and beautiful land forged by J.R.R. The survey reportedly described this hypothetical land as: First Wizarding World land opened in Summer 2010, Photo: Universal Orlando
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